Focusing on revenue goals with cross functional teams — Ole Dallerup // Dreamdata.io

Quotes

• "How do you keep an eye on revenue when scaling? It starts by being able to measure and link your product's functionality, features, and usage to real revenue impact. And sharing that with the team who built them to give them a little bit of accountability." - Ole Dallerup

• "The last few years we've been focused on making sure that we deliver revenue and value, not just great ideas." - Ole Dallerup

• "Measurement requires that you invest a little bit of time in data modeling so that you track the usage of your product first. If you don't do it already, then get started. You need to do a little bit of modeling that back into what happens inside sales CRM, whether that's popular Salesforce or whatever tool you're using, so you can link it to real revenue and have an understanding of what your top features are not just by usage, but also by revenue." - Ole Dallerup

• "When you get your product usage data under control, each team understands well how to impact it. It becomes much easier to have a conversation with the more commercial teams." - Ole Dallerup

• "How to track product feature usage? My recommendation is to use something like segment, get into a data warehouse, and then get things running from there. I use segments more and more as a stream in my data warehouse. You can also use product analytics tools like amplitude, or heap if you want. But when you want to link it to revenue you need to get it into your data warehouse. And then do some ETL samples using five trends segment." - Ole Dallerup

• "As a tech leader, adaptation, engineering manager, or CTO, you have to care about product management a lot and treat it as a first-class citizen. For example, I've always had a rule that if you can track it, it's not done. So, then it's not ready for production." - Ole Dallerup

• "There's always a tech lead and a product manager in a cross-functional team. And they are all responsible for making sure that the product they own, the part of the product they own is in good shape, from a technical perspective, and adds value to the customers." - Ole Dallerup

• "Track product usage and impact on revenue and heres what it will do: it will make product decisions natural decisions. Should we do this? Is this a good idea? Well, how much does it impact? Nothing? Okay, well, then let's save the idea for another day, but probably not now. The larger the investment the more you want ot be sure about it." - Ole Dallerup